Google trends provides a great suite of search analysis tools and the trend is apparent in the US, the UK, Australia and Canada and could well hint that advertising budgets are being squeezed as the economy slows and search engine optimisation methods are taking their place.

Google SEO and PPC trends

Source : Google trends show SEO getting more searches than PPC

Google announced a download that enables voice search for Google Maps on Blackberry devices. This is very much like the existing Windows Live Search for Mobile service with voice or Tellme for Blackberry devices (also Microsoft). Yahoo also recently integrated Vlingo’s speech technology into oneSearch.

Read More at Google Brings Voice Search To Maps On Blackberry Mobile Phones

Search engines index .mac hosted content. But webmaster /seo need to make sure those pages are search engine friendly and allowed via the robots.txt file and you should be set.

Read More : .Mac Search Engine Optimization: Google Indexes .Mac Files

Google may be the best search engine when it comes to matching a user’s intent with the right results for general searches. But as with other forms of research, a user may want something more specific than a general encyclopedia to answer his questions.

Social networking platforms arguably beat out both search and video this year for the title of most-hyped marketing vehicle. The year was littered with major ad-related initiatives from dominant players MySpace and Facebook, mostly met with industry acclaim. Yet despite advances, most social marketing budgets going into 2008 remain small, and most campaigns small-minded.

Source / Read More at Social Marketing in 2008: An Icarus Story ?



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