Archive for January 3rd, 2008

Google may be the best search engine when it comes to matching a user’s intent with the right results for general searches. But as with other forms of research, a user may want something more specific than a general encyclopedia to answer his questions.

Below is a list of 10 from his full list of 18, which you can read more about here.

Rethink Web Analytics: Introducing Web Analytics 2.0
Excellent Analytics Tip #10: How Thick is Your Head and How Long is Your Tail?
EXCLUSIVE Microsoft Gatineau presentation and screen shots
Is Google Analytics the Killer App? No.
What and how to measure [...]

Social networking platforms arguably beat out both search and video this year for the title of most-hyped marketing vehicle. The year was littered with major ad-related initiatives from dominant players MySpace and Facebook, mostly met with industry acclaim. Yet despite advances, most social marketing budgets going into 2008 remain small, and most campaigns small-minded.
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